Book Review: Cialdini’s “Influence” – A Must-Read for Non-Profit Fundraising & Leadership
Non-Profit Fundraising Using The “Weapons of Influence” – for Good by Christian LeFer – I had heard about Robert Cialdini’s definitive work, a book called “Influence – The Psychology of Persuasion” referenced repeatedly by my favorite marketing gurus, including Eben Pagan and others but had not picked it up until recently; I regret not reading [...]
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